LucasArts
Star Wars Squadrons
In mid 2020, LucasArts used the OnActive platform to give exclusively selected influencers and press representatives a first hand insight into the new action game Star Wars Squadrons. Spread over four time zones, the game was presented with various presentations, Q&A session and live interviews (breakout sessions). Afterwards, there was an exclusive test session for participants testing the title exclusively in advance in a real hands-on session. Speakers and guests from all over the world, premium content in a class of its own – a successful product presentation produced from the digital control room in Cologne and streamed via the OnActive platform.
Bavarian Red Cross
Digital Corona Training
Digital corona training for 300 participants from the Bavarian Red Cross.
The training was held via the OA Platform, via chat the specialists were able to answer the questions of the paramedics and deepen contents. In addition to our software, our studio in Kempten/Allgäu + mobile studio for speakers were used.
Electronic Arts
FIFA21
The worldwide premiere of Electronic Arts’ gaming blockbuster FIFA21 was a real treat. One by one, the game was presented to invited guests in four different time zones (Asia-Pacific/ Europe / Latin America/ North America) for the first time via the OA platform. Producers from Vancouver and Los Angeles were connected as speakers and answered the chat questions of our viewers. Simultaneous translators selectable via the menu ensured barrier-free communication between the participants and publishers.
HanseMerkur
JET21 annual kick-off event
A digital annual kick-off event for 3,000 employees of the Hamburg-based insurance company HanseMerkur, divided into a daytime and evening event.
The daytime event was designed like a classic TV format. In addition, viewers were able to participate in interactive competitions via the OA software, collecting points and being switched directly to the live show via the OA Eye APP (AppleStore/Google Playstore).
The evening event was embedded in a cooking show with Nelson Müller and the board of HanseMerkur. Prior to the event, 3,500 spectators had been sent a cooking box and were able to cook simultaneously with the show. Here, too, viewers were connected live to the show via the OA Eye APP, making them part of the action. More digital interaction was enabled via the OA software. The evening was accompanied with music from Max Giesinger and his partner Steffen Graef.
HanseMerkur
„Reiseschutz hautnah“ travel insurance
Digital annual kickoff for product launches from the travel insurance sector.
Among the invitees were more than 600 travel agencies and tour operators from all over Germany. They dialed in digitally via the OA platform. 1:30 hour presentation, speakers connected via OA Eye Tool, chat with digital backend editorial support, audience polls and interactive raffle with 1,574 responses.